Step One – Challenge

Question your perceptions, find the answers to your toughest challenges and business objectives.

  • Identify your business objectives
  • Assess your business, brand, marketplace,  competition and audiences
  • Challenge and define the positioning of your business  and current value

Step Two – Plan

As well as scoping the project and relevant activity, I will also source and project mange the planning/implimentation process. With my network and support team I can place the right people to achieve the business goals we have outlined in Step One.

This is a more efficient implimention process, as there is less wastage of resource. No overcharging of agency fees, I will broker pricing on your behalf.

Should we find the scope of the project extends to a specialist area, we can bring in the right people to advise on your specific requirements.

Step Three – Implementation

To get a measured ROI, the agreed plan will need to be put into structured activity. This may take various forms depending on the outcomes of Step One, this could be:

  • Vision & values document> Brand re-alignment/refresh/positioning
  • Market research, strategic and gap analysis output plan
  • Value proposition relevant to target audience
  • Marketing plan, on/off line activity such as new website
  • Communications strategy, tone of voice, campaign plan
  • Staff education, communication, coaching, training
  • Sales drive/incentive programme
  • Future growth and exit strategy

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